Ifeanyi Ekperi

The WOW Logo Designer

How a professional logo should look like

What does this word 'logo' mean? Do I really need it?

Yes you do! If you are asking the above question. A logo is a Brand identity that represents your brand even before your client gets in touch with you, they interact with your Logo - your identity.

Imaging you are walking down the road and a police man walks up to you and requests for a means of identification to ensure you are a legal citizen of that country, what would you show?

Your Identification Card with your photograph affixed to it right? Nice.
That's exactly what a Logo is to your brand - an identificator.
Your logo is the identity card that qualifies you to be a citizen in the Brand country .
IYour Logo is your Brand's face, make it look tush

Whenever you see an apple with a silver colour, what comes to your mind? Apple Inc or iPhone/iPad/iMac.

How should a logo look like?
During the years, we have had a lot of developments in all industry and the logo design industry is not left behind.
What is called a logo has revolutionalized and in 2018, one of the new trend is making RESPONSIVE LOGOS.
The above logos shows logo revolutions in the 21st century. That's brings us to the crux of this post, what makes a good logo?
A logo should ideally embody the following characteristics - the Logo design principles:

A logo should be simple enough that you could draw the logo from memory. A simple logo stores faster/sticks to the memory more.

In this day and age, a logo has to scale from the 32x32 pixels favicon that lives in your browser tab to gigantic billboards that live to the next of highways. Not only that, it has to be recognizable at any scale as well.
Some graphic designers create logo without thinking of scalability, when it's time for favicon, they either compress the logos and make it look awkward or they just crop the beauty off it 樂.

I already touched on this a little but if your customers/clients cannot immediately identify and relate to your brand from your logo then your logo has failed in it’s purpose. Think a logo as the face of a brand/company.

This relates to scale but again your logo should look great in any medium, be it on a digital or physical publication.

Finally, a logo should be relevant to what you do but it also does not have to be dead obvious about what you do.

Apple doesn't resonate that Apple Inc produces apple butter it amplifies the name Apple, the icon represents the brand name in total.

Of course, a logo does not necessarily have to follow all of these characteristics but these are good guidelines for logos that is recommended, if you like, the golden rules of logo designs.

Your logo should look great because it's your brand face. Nobody want to use an ugly, awkwardly taken photograph on an Identity card, same applies in logo development.

Not all logos are winners and some are more interesting than others. But the purpose of a logo is not to be interesting, it purpose is to be the face of your brand and company, it must symbolize and reflect what you do, what you are - please do not make your logo lazy while trying to make it simple.

In summary, I will leave the following quote from Paul Rand, a graphic designer who designed logos for ABC, IBM, UPS and countless others:
"A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything."

I rest my case on how your logo should look like / principles of a good logo design.
Like I always say #BeYou100percent.

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