15 tips on how your logo should look like

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Your logo is a identity.

I met a customer recently and he was ranting around the place about how he wanted his logo to be. He wanted an illustration os a high mountain and a bird, green leaves, this that and that.

And I just say to myself, do you want all that in a logo? Just one identity? OMG!

I like the imaginations, the aspirations for you and your brand but your identity should be simple and minimal, its an identity and not a video

Here is a glimpse at the world's biggest brands and how their logos look like and how yours should as well.

We are featuring the following top 50 brands:

Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.

An analysis of all these brands and their identities/logos would give us some good tips on how your logo should like


The % below identifies the percentage of these 50 brands that hold to this view:

• The name does not describe the product sold (94%) (ie. in most cases a logo is used to identify a company, not describe what it does.)
• The by-line tag is not included in the logo (90%)
• The font style is clean and clear (84%)
• The logo design uses one colour only (74%) (white & black not counted as a colour)
• The logo design uses letters only without the symbol (74%)
• The logo design is a made-up name or ACRONYM (72%)
• The logo design is rectangular in shape (66%)
• The logo design is one word only (62%)
• The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
• The name is 6 letters or less (52%)
• The name uses upper & lower case (44%) (excluding ACRONYMS)
• The background is filled and solid. (52%)
• The pronunciation includes three sounds/syllables (44%)
• The predominant colour base is blue (40%)

Interesting right? Now you see that our logo does not have all the space luxur in this world for illustrations and what have you.

You just need a logo(an identity) that conveys the message to your audience. Like seen above, it really doesn't have to contain a chicken if your company is a chicken fries company but sometimes its necessary!

Why not get a logo review or a complete rebrand of your brand identity now, that your know how your logo should like!

Hope this tips helped you to know what to look out for when you need a logo.

Contact us today  for your simple and minimalist logo and rightly conveys the message of what you do to your audience. Let's give your brand a facelift!


Image credits: Creative Bits

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