Ifeanyi Ekperi

The WOW Logo Designer

Designers! Specialize your skill - Three things to do

The world is beautiful with a lot of spices, a good stew is made up of a lot of ingredients which makes up 'Stew everywhere'. The rainbow s colorful because it has 7 bold colours but not all colors right?

As well as we want to master all designs related skills because we are designers, it is also important to note that one of the laws of branding is the law of contraction.
Specializing on one skill is very importanter.

As creatives especially designers, it's somewhat mandatory to know all about design and know how to manipulate words to visuals in any given situation, be it infographics, logo designs, gifographics, web designs etc but that doesn't mean you have to answer all the names at once.

Jack of all trades, master of none?

It's always better to focus our efforts on one specific skill instead of trying to be well-trained and proficient in all things design-related. Here is a scenario:

I tried visiting a number of designers’ portfolio web sites. I frequently see a phrase like this:

“I design logos, posters, web sites, brochures, and more.”

This is a typical marketing blunder offering more services does not necessarily mean that you will find more customers.

Narrow it down(er)

Imagine I want to hire a graphics designer to do a quick informational design for me, do you think I would search for 'Graphic designer who does posters, infographics, gifographics etc? Hell NO!

I would be specific in my search and if I do get one and see 'jack of all trades', I'll simply move to the next result - I want a MASTER in the craft.

You're demarketing yourself trying to market yourself as a do-it-all sort of person or company. With the way marketing and advertising are headed, however, only those who can successfully target a niche audience will really thrive.

The strategy is simple:

Targeting a niche market as a designer, refine your skills on the job and be a flipping master.
Designers you might want to model their strategy on SPECIALIZING AS A DESIGNER. 

Strategic positioning

What’s positioning? It’s a term used in marketing that requires you to develop a platform your consumers can used to keep your brand remember-able and relate-able. This is usually a phrase you can connect with your brand.

Typical examples are APPLE Inc with the phrace “fun & reliable computer”; “photo editing”– you think Photoshop, right?

So, when a client thinks “I need a logo designer,” would you be the one on their contact list to call?
Now think for yourself: how have you positioned yourself and your design work?

You know often people save numbers on their phone with specialties of the individuals so that even if they don't remember your name, they can still find whom they want. Is your name saved as 'somebody Graphics Guy's or 'somebody logo designer'?

Position yourself strategically for both influence and exposure.

What’s your specialty?
What are you going to be the best at?

  • Master branding/Logo design;
  • Information graphics;
  • Food packaging;
  • Stationery design;
  • Web design;
  • Adverts design;
  • Package design or something else?

Let's talk in the comments box. What is your specialty and leave a link to your portfolio so we can all take a look and appreciate your work.

Top 10 Lazy But Famous Logos

What is the visual outlook of lazy logos? 

We’ll be taking a peep at the laziest but Famous logos designs ever created?

A lot of famous logo designs owned by top firms are wordmarks or icons. I am not saying wordmark logos are not good or they are outdated. Infact, they are one of the most used logo types in history.

The wordmark logos makes logo designs look very simple and clean in the eyes.
On the other hand, wordmark logos are sometimes just too simple to cut it for some big name brands and more so, lazy – don’t look at me like that, I just feel they are logos created out of laziness or something.

But please note, simple looking logos doesn’t necessarily mean they are not good enough or they are not worth a huge sum of money. These logos are great in all ramifications and brains had to spin round the clock to keep the logo simple yet good looking.

Also, what we consider simple or minimal in these logos probably involved lots of research: design is more about the process than actually opening Illustrator and placing a few vectors – you know that right?

PS: These logos are in no way inferior to other logos but I termed it ‘lazy’ because, some clients would think it’s just too simple but, trust me they are not – they are one of the best and most used. After all, they are famous.

Top 10 (Ten) Lazy looking yet Famous logos around the globe.

1) Tommy Hilfiger
I guess you are not surprised it’s first on the list. This is the logo of one of the biggest fashion brands in US, worth $3bn.

Tommy Hilfiger’s logo just has the white and red with the name vested on it at the top and bottom.

And guess what, it looks good on cloth lines does it? Yet, it among the laziest but Famous logos designs ever created.

2. BBC
We are probably more than connected to these logo. We interact with this brand and know them.
The BBC logo is so simple yet amazing. One of the world’s biggest broadcasting Corporation.

3. 3M
The 3M logo is just that. Like that,, like writing 3M. Lol.
This company is worth over a hundred million dollars and their logo is just so lazy. 3M stands for Minnesota Mining and Manufacturing Company.

4. Ebay
eBay is one of th popular r logo cringes me. How can you do this?
The font is predictable –  a simple wordmark logo designed with Helvetica font (one of the most used web font). Greeee, that’s damn lazy.
But seriously, what kind of inspiration was typing a word in Helvetica and getting rid of all letter-spacing is someone’s idea of a logo.

5. Verizon
Verizon logo is so lazy that they literally typed the words and just added the ‘good’ mark.
I’m guessing the story behind the new logo was that an executive at Verizon was tired of seeing their logo in every blog post about terrible logos and ordered a redesign.
The crux is, this logo redesign was definitely lazy. Maybe the designer came up with the idea within about 3 minutes (maybe 5 minutes). That’s hell of a Lazy looking logo design.

6. Quora
A plain and simple wordmark again. Can be identified because the brand has proved to be a go to source for Q/As. It used a custom typography which makes it a little bit better than Verizon but in all, it’s still lazy but famous.
Follow me on Quora.

7. Housing.com Logo
Aha, just an arrow, pointing upwards. That’s all.
There’s something to notice, the LOGO seems incredibly lazy, but the catch is spot on.
Its an UPWARD ARROW, symbolizing success. Under the arrow is a roof, to protect everyone beneath.
The logo is Lazy as hell, but heavily innovative and famous.

8. Walmart
This is probably one of the most Laziest logos. What? A clip art at the end of a wordmark logo? Who does that?
Enough already let’s move on.

9. MasterCard
MasterCard logo is not particularly lazy but you know it looks that way. Two circles joined together, how does that related to paying more up and down th continents of the world. Well we’ll have to find out from the graphic / logo designer about the concept.
Talking about designers concepts.

10. CitiBank
The Citigroup and Citibank logo is not just lazy but also worth a fortune.
The cost of the logo was $1.5 million U.S. Dollars and was drawn on a napkin in a matter of seconds – can you believe that. The graphic designer just played with it concept she was given and TADA, we have the logo.

I just finished reading Top 10 lazy looking but famous logos. You should too. No 7… tweet this @ifeanyiekperi

I know I promised Top 10 but I decided to add this here as the 10+ if you like.

National Geographic Logo
At some point, I asked if a rectangular box means anything or is related to showing documentaries of animals and what have you. No answer yet.

It looks simple, I guess the rectangle as just there to compliment the wordmark already. It’s lazy and that is the truth. Want to argue more, let’s use the comment box. I’m ready really .
Don’t I just love what I do? In split seconds, logo is done and money is in the back pocket. Wow.
On a final note, do you think my Logo identity is lazy and famous too? Of course not, don’t do your head like that!
Yes it’s a wordmark logo as well but I own my font, I bet you can never see this font anywhere with a long ‘P’ and ‘Y’ – that makes it unique .
We have toiled through Google and the internet to get you the top 10 lazy looking logo designs and what we think of them but I know that’s not all. You probably have seen more lazier ones and we would appreciate your input in the comment box below.
Tell us what lazy looking but famous logo we missed or we should add and you could be an author/contributor on our community post for the same subject matter. It’s time to comment below and be counted.
Don’t forget to share this post – Top 10 lazy looking logo designs.
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Designers' Watch: 365 days of Typography Logos by Daniel Carlmartz

In this edition, we are featuring a Stolkholm based graphic designer, Daniel Carlmatz.

Daniel took on a self challenge to create a Typographic logo each day in 2017. The aim of the challenge was to represent every word with its meaning. E.g the word IDEA, instead of typing D, he used the bulb in place of it - which usually represents a spark of idea.

He has finished it and here, we have picked awesome ones for your typography logo inspiration as a graphic designer and also for anyone who might want to consider getting a Typographic logo - We picked the designs according to the alphabets.

Typography logo inspiration by D. Carlmatz
The Stockholm based graphic designer has finished the challenge designing 366 typography logos inspiration. We have hand picked awesome ones for your logo inspiration as a graphic designer and also for anyone who might want to consider getting a Typographic logo - We picked the designs according to the alphabets.

A. Artillery
A slight bend of the letter 'i' and it's dot up above to appropriately represent an artillery.

B. Birdcage / Bike
You could see the cage replacing the letter 'A' and a bird in it.
This is an innovative typography logo. The letters 'B' and 'e' used to construct the wheel. Nice.

C. Candle / Cook
Instead of a normal A in candle, the designer used the candle light.
This got me here. A frying pan used to cut the letter 'c'.

D. Dove
I bet you can see the dove bird between the O and V letters.

E. Eagle
The beak of and Eagle was used to design the letter E. Nice concept for a Typographic logo.
F. Fox
We know we have a representation of Fox in Firefox but Daniel used a different concept here to represent it.
G. Guitar
The U letter is bearing the guitar symbol of the typography logo.
H. Heart
The letter E and A was used to form the heart shape of the logo.
I. Idea
The spark you need here. Idea. At first I thought it was just the D letter that was replaced but the I played a role to make it look more like a bulb. Nice typography logo inspiration.
J. Jazz
No doubt, this is superb. What other inspiration do you need for the jazz
K. Knight
The K is playing the role here.
L. Lust
Wonderful representation of Lust with the letter 'T' upside down.
M. Medal
Medal . You deserve some accolades.
N. North
The letter 'N' looks like north with the down opening used to face the compass north. I see another compass facing south at the top. 
O. Outlet
First of all, I though I was seeing a 'wow emoji'. But that's an electric outlet replacing the letter 'O'.
P.  Parrot
Another animal representation in he typography logo. The parrot is peeping through in between letter A and R.
Q. Queen
I didn't understand why the E was placed on top because it didn't seem like a queen but look again on the space left by the E, it's a female lip. . Nice one Daniel.
R. Rat
A rat is what we don't want in our houses but here it is always peeping as it usually does in a hole. The rat is in between the letter R and A - kill it. 
S. Search / Skate
This is a superb logo inspiration. The a used to create a search box.  Can it be better than that.
I had to pick this one along side the search typography logo inspiration for S. This looks good.
T. Twist
Twist the I!
V. Vagina
You are probably seeing this one. 
W. Wolf
Wolf! Wolf! Wolf! Here it is between letters W and O. It's screaming as usual. That's the last for our top picks of typography logo inspiration designs by Daniel Carlmatz.
They are certainly not lazy logos. But, what makes a logo lazy?
Which of them made the cut for you. Tell us in the comment box.
Don't forget to share and inspire some one today!
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